A good web designer has all what it takes to develop a perfect web design. Also, with users going tech savvy, everyone can easily differentiate between effective and average web design. Every page is judged by the users each time they visit the site.
Simple it may look, but web designing is no child’s play. A good web designer keeps in mind various factors that affect the usability of a particular website. A website is measured equally with respect to how it looks as well as the way it functions.
Online crawlers have an easy access to badly designed websites and perform poorly. Poor performance has many indicators such as high bounce rates, low pages per visit, low time on site and low conversions. So, when we talk about good designs, below mentioned are the key indicators. These are major principles that altogether make a website pleasing engaging, easy to use, and effective.
A great web design is such which caters to the needs of users. There are certain things that a web visitor must be expecting categorically searching for specific information, interaction, entertainment, or transact. Keeping purpose clear for each page is the sign of a great website which further helps in fulfilling a specific purpose in the most effective way.
Online users approaching your site want to get their purpose fulfilled. Communication and direction to pages is always set clearly, and make the information quite easy to read and comprehend. For a good designer, one must organise information using headlines followed by sub headlines, diligent use of bullet points, keeping the direction small, and keeping the waffle to minimum.
Ideal Font Sizes
Font must be kept reasonably visible. As per the reviewers, it is important to keep an ideal font size of 16px. One must stick to maximum of 3 typefaces to a maximum of 3 point sizes, which further helps in keeping the design absolutely streamlined.
Use an image instead of text, which is seen to do the job more perfectly. It is vital for a web developer to choose right type of images which helps in brand positioning and in easy connect with the target audience. Info-graphics, videos and graphics can also be considered as these have more effective impact on the minds of users.
Setting perfection color combination is a well-thought and demands detailed consideration on the part of a web developer. They go a long way to improve the user experience by infusing complementary colors along with creating balance and harmony. Using soft tones to make for text and background enables easy reading. Making use of vibrant colors must be restricted to create emotion or for buttons and call to actions).
Navigation is another important aspect which facilitates accomplishing a given action and take a tour around the website. A good web designer employ smart tactics for effective navigation which include using bread crumbs, logical page hierarchy, designing click able buttons, and deploying ‘three click rule’ etc.